- Bryan Albuquerque
You Can Go Viral On Social Media
It took 38 long years for the radio to reach out to the figure of 50 million listeners while it took pre-cable TV 13 years to reach the same number of people. It is not a surprise that the internet reached out to 50 million people in 4 years. But it is quite amazing that FaceBook took just less than nine months to add over 50 million users.
Simple marketing tricks can turn historical
With an amount lower than $1000, you can launch a viral marketing campaign with high chances of reaching out to millions of people swiftly and without much effort. For instance, Burger King released an interactive video on their mini website featuring a man adorned as a chicken. They structured a message bar where you can input a command that will make the chicken-like man to jump, run, dance or even play dead. This creativity was so much loved and embraced by people and just in less than 48 hours the site had 1 million hits and a colossal 8 million by the week end!
Orlando Florida’s Universal Studios launched a fresh attraction hinged on the Harry Potter series. Rather than going for costly ad through mass media, Universal joined forces with J.K Rowling to give a unique webinar to the best 7 Harry Potter maven fans. Subsequently, the 7 maven fans communicated their news on forums and blogs with great vigour and interest. The media caught hold of it and went with the story. However, Universal established a micro site for the media and bloggers to find out additional information about the park’s new attraction. Within a couple of weeks, this viral marketing strategy disseminated the news from few people to more than 300 million people, certainly, it is helpful when you’ve got a reputable base of Harry Potter fans.
Interactive advertisements are the order of the day
Currently, there is migration from push ad to pull; this is to enable users with better access, input and control – based on trust. In the last decade, the media as well as the information technology industries have been moving from a conventional push ad environment to pull ad (interactive ad). The days when advertising content dominated is being translated into a process of democratization – a process where superior content is interacted by rating it or sharing it. The process offers consumers with better control and influence to recommend products and services to their peers. The end result is that trust is being created between the customer and the seller. Trust is an important element in business that achieves loyalty and repeat business building.
Trust is a vital element that seals the relationship and it is established by enabling an interactive participation in the process of communication and collaboration. The recommendation of a good pal is very powerful and also trustworthy. With a blend of your imagination and creativity, you can use viral marketing techniques within social media channels to attract the interest of innumerable number of people. But you need to understand that capturing the interest of people is part of the mission, the other part is more challenging; and this is the conversion of their attention into real sales as well as sustaining the conversion for a substantial period of time.